Why is advanced logistics a key enabler for profitability in D2C operations?

In today's rapidly evolving retail landscape, Direct-to-Consumer (D2C) operations have emerged as a powerful channel for brands and retailers to connect directly with consumers. However, to fully capitalize on the potential of D2C and achieve sustainable profitability, brands and retailers must prioritize advanced logistics as a key enabler. I am excited to share with you the findings of our recent inquiry into improving the profitability of Direct-to-Consumer (D2C) operations within the Home and Garden sector. Leveraging our expertise in advanced logistics and automation, coupled with insights gathered from our valued customers throughout Europe, we have developed a Logistics Performance Maturity Model to provide a comprehensive overview of the different strategies to enhance D2C profitability.