As operations grow more complex, traditional Warehouse Control Systems (WCS) are reaching their limits. At Katoen Natie, we're embracing the next generation of WCS—an intelligent, modular platform built to streamline workflows, reduce inefficiencies, and empower operators through intelligent task steering.

From Task Lists to Intelligent Steering

Unlike conventional systems that rely on static task lists, our advanced WCS introduces smart steering: a dynamic method of assigning tasks based on real-time data, operator roles, and operational priorities. Instead of choosing tasks manually, operators are guided through a shared pool of work—receiving clear instructions, one at a time, tailored to their specific role. This ensures that movements are optimized, equipment is used efficiently, and idle time is reduced. Whether handling replenishment, picking, or cycle counting, every task is part of a streamlined, intelligent flow. A standout feature is the automated workload balancing: the WCS constantly evaluates how tasks are distributed across operators, zones, and machinery—maximizing output while avoiding bottlenecks. This WCS doesn’t generate work—it orchestrates it. The system’s logic is role-based, Reachers reach. Pickers pick. Team leaders gain full visibility of progress and performance, allowing them to shift resources or reprioritize tasks with minimal disruption. This results in less empty driving, more productive time, and a safer, more structured workflow.

Why It Matters

• Efficiency Gains: Task combinations reduce walking and driving distances, boosting overall productivity.
• User-Friendly Interface: Simple design makes the system easy to adopt with minimal operator training.
• Scalable by Design: Modular structure allows new features—like batch picking, returns handling, and advanced receiving—to be rolled out as needed.
• Improved Safety and Accuracy: Structured flows help reduce human error and improve workplace safety.
• Real-Time Visibility: Full tracking and live dashboards offer performance insights for continuous improvement.

Real Results on the Floor

Already implemented across multiple customer platforms, this WCS has delivered measurable improvements. Sites have seen a notable increase in combined moves, reduced empty drive time, and consistent productivity gains. It's not just theory—it’s tested and proven in real operational environments.

Future Focus

This WCS is more than a workflow tool—it’s a foundation for the future of logistics operations. With upcoming modules such as TRI-sorter integration, enhanced receiving, and assembly flows, it is evolving to meet tomorrow’s warehousing needs. Experience the difference with Katoen Natie's IT services. Speak with an expert today to learn more about how we can support your business needs.

Strong IT services aren’t just about technology—they’re about delivering value, clarity, and partnership. At Katoen Natie, we take pride in how we support our customers with reliable, transparent, and tailored IT delivery. Whether it’s supporting daily operations or rolling out new systems, we work with a clear focus: delivering results that matter to our customers. Here are the key elements that set our IT customer delivery apart:

• Listening to Customer Needs 

Every successful IT project begins with understanding.  We actively listen to our clients, through regular check-ins, surveys, and feedback sessions. Together with the Key Account Manager  (KAM) we make sure customer needs are captured early and revisited often. Open communication loops and prompt follow up help us stay aligned throughout the project lifecycle. The result? Customers feel heard, supported, and confident in how we respond to their evolving needs.

• Expertise and Experience

Behind every delivery is a team of experienced IT professionals who understand both technology and the logistics sector. We build and maintain this expertise through:

• • Clear ownership of tools and systems via dedicated product owners
  • Continuous improvement through feedback and lessons learned
  • A strong track record of successful, real-world implementations

This approach allows us to deliver smart, scalable, and future-ready solutions—with the know-how to support them long after go-live.

• Progress visibility

Transparency is central to how we work. Throughout every implementation or change request, we keep our customers informed with:

• • Regular progress updates
  • Clear timelines and scope definitions
  • Open reporting on milestones and blockers

This visibility helps manage expectations, reduce surprises, and build mutual trust throughout the IT project lifecycle.

• On time, on target

Delivering services on time and within budget is critical to maintaining customer trust. We prioritize efficient project management, resource allocation, and risk mitigation to ensure timely and high-quality delivery. Adhering to agreed-upon timelines and maintaining high standards are essential for successful outcomes.

• Transparent Budgeting and Value-Driven Delivery

We understand the importance of staying within budget. Our transparent budgeting practices are clear, proactive, and managed in collaboration with internal stakeholders and our customers. This approach helps us:

• • Stay within agreed budgets
  • Make smart use of resources
  • Ensure transparency around costs and outcomes

For customers, that means no surprises—just value delivered with accountability.

Our Commitment to IT Service Excellence

At Katoen Natie, IT delivery isn’t a one-off task—it’s an ongoing partnership built on communication, clarity, and results. By focusing on key elements of transparency, expertise, and customer collaboration, we aim to deliver solutions that not only meet expectations but consistently exceed them. Experience the difference with Katoen Natie's IT services. Speak with an expert today to learn more about how we can support your business needs.

The pet food industry continues to experience strong growth globally, driven by shifting consumer behaviors, innovation, and an increasing focus on pet health and well-being. Below, we explore key trends and developments shaping the sector today.

Market Size and Growth Outlook

The global pet food market is projected to grow significantly, from USD 132.92 billion in 2025 to USD 193.65 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.52%.

An important event on the horizon is Zoomark International in Italy, where several start-ups will present innovative pet food products. Notably, the exhibition will feature a special pavilion dedicated to the pet food and pet care supply chain. This area will showcase advanced production and packaging technologies that enhance efficiency and sustainability—two increasingly vital themes in the industry.

Key Trends Driving the Market

• Pet Humanization:
  Pets are increasingly considered family members, prompting owners to seek higher-quality, premium, and natural pet food options.

• Health and Wellness Focus:
  Pet owners are becoming more health-conscious, demanding products that contain functional ingredients promoting pet health and even preventing common diseases.

• Sustainability:
  Growing environmental awareness is driving the demand for sustainable pet food. Consumers favor locally sourced ingredients, eco-friendly production processes, and recyclable packaging.

• Product Innovation:
  The variety and quality of pet food continue to evolve. New formulations, formats, and product innovations are meeting the demand for premium and differentiated offerings.

Technological Advancements Shaping the Sector

• AI and Automation:
  Modern production processes increasingly incorporate AI and automation, improving quality control, safety, and production efficiency.

• Alternative Proteins:
  To meet sustainability goals, the industry is exploring alternative protein sources, including insect-based proteins and other novel ingredients.

• Personalized Nutrition:
  Tailored nutrition is gaining popularity, with customized diets based on pet breed, age, and specific health needs. Subscription models offering personalized meal plans and home deliveries are also on the rise.

Regional Insights

• North America:
  Leading the market with a projected 40.6% market share in 2024, driven by high pet ownership rates and the growing trend of pet humanization.

• Europe and Asia-Pacific:
  These regions are showing strong growth due to increasing pet ownership, rising disposable incomes, and growing consumer awareness around premium and sustainable pet food.

The pet food industry is at a pivotal moment where innovation, sustainability, and consumer expectations are reshaping the market landscape. Brands that adapt to these evolving trends will be best positioned for long-term success.

For more insights or to learn how Katoen Natie can support your pet food logistics and supply chain needs, reach out:

Bart Versprille

bart.versprille@katoennatie.com Katoen Natie Pet Food and Pet Care

New Era, the international lifestyle brand known for its deep roots in sport and culture, has officially launched its European logistics operation in partnership with Katoen Natie Consumer Goods and Industry. The new operation is based at the Katoen Natie logistics platform in Kallo, Belgium, near the Port of Antwerp — complementing New Era's existing European supply chain setup and positioning the brand for enhanced service and faster access to key markets. This milestone marks the beginning of an innovation-driven partnership between two companies with shared values, a joint commitment to operational excellence, and a future-focused mindset.   “We are delighted to welcome New Era to our platform in Kallo and support their European logistics activities with a solution that combines flexibility, speed, and operational excellence,” said Joost Vanderplaetsen, Commercial Director of Katoen Natie Consumer Goods and Industry. The new logistics setup provides New Era with a full end-to-end solution, managing the entire supply chain from inbound transportation to final delivery—whether to retail partners or direct-to-consumer channels. By combining omnichannel capabilities, automation, and value-added services, the operation offers flexibility and responsiveness, enabling increased speed to market and agile fulfilment across Europe. At the core of the solution is an automated AutoStore system, a space-optimized, goods-to-man solution that improves picking speed, accuracy, and overall efficiency. This automation supports seasonal demand, promotional volumes, and evolving market dynamics of omnichannel retailing. The setup is further enhanced by an innovative integration of IT systems, including a Twintag powered solution, connecting both companies through extensive APIs, enabling real-time data exchange, full visibility, and streamlined processes. [caption id="attachment_15949" align="alignnone" width="512"] AutoStore installation[/caption]     “This partnership strengthens our logistics efficiency by joining forces with a company that not only shares our strategic outlook, but also brings extensive industry insights. As an Antwerp native, I take immense pride in collaborating with Katoen Natie, one of our city’s most prestigious companies.” said Paul Gils, VP EMEA New Era. “We have found a strong logistics partner in Katoen Natie, one that understands our business and supports our growth in the region," said Danny Moult, Operations Director EMEA New Era. The success of this project is a direct result of the joint commitment and collaboration between both organizations. The New Era team was consistently on-site alongside Katoen Natie during critical go-live moments — a testament to their dedication to delivering the best possible customer experience. This joint effort was already put to the test and proven successful during the handling of key campaigns including the 2024 Black Friday period. [caption id="attachment_15956" align="alignnone" width="512"] New Era Installation[/caption]   “This project is a true example of co-creation,’’ added Nathan Dujardin, Business Solutions Engineer at Katoen Natie Consumer Goods and Industry. “Together, we’ve built a flexible, scalable and omnichannel logistics solution tailored to New Era’s unique needs.” To mark the occasion, representatives from New Era and Katoen Natie gathered in Kallo for a celebratory inauguration event, featuring a behind-the-scenes tour of the operation and an opportunity for both teams to connect and celebrate the joint achievement. The collaboration is the result of several months of intensive joint planning, marked by transparency, co-creation, and shared goals—a testament to the strong alignment between both organizations. Both companies look forward to growing the partnership in the years ahead.