Digital Marketing & LinkedIn Specialist

Worldwide “KATOEN NATIE” combines engineering as well as the latest technologies to offer customized client oriented logistical solutions. These solutions are provided to a large variety of big and small companies, active in a large range of sectors or industries. The Business Unit (BU) Consumer Goods & Industry manages the complete supply chain flow from several Business Lines like Textiles, DIY products, Pharmaceuticals, Sporting Goods, Aftermarket logistics and E-commerce. KATOEN NATIE has 181 sites in 40 countries in Europe, North America, South America and the Far East and has more than 18.000 people active in operational, staff and management functions.

Katoen Natie Consumer Goods & Industry is strengthening its visibility across multiple business lines and international markets. We are looking for a hands-on content creator who can turn logistics expertise, customer challenges and market insights into engaging content that builds brand awareness and supports commercial growth.

Working closely with Business Development Managers and commercial teams across Europe, the US and Asia, you will create content that positions Katoen Natie as a trusted partner across different industries and regions. From LinkedIn personal branding and corporate page content to video concepts, you will help shape how Katoen Natie Consumer Goods & Industry is perceived in the market.

Key responsibilities:

Content creation & thought leadership

• Manage the BU content calendar and content pipeline.
• Create content for the Katoen Natie Consumer Goods & Industry LinkedIn page.
• Support the personal branding of Business Development Managers through thought leadership and expert positioning.
• Collaborate closely with subject matter experts and commercial teams to uncover stories, insights and content opportunities.
• Translate customer challenges, market insights and logistics expertise into engaging content.
• Adapt content to different business lines, industries, regions and target audiences.

Content trends & optimisation

• Stay on top of LinkedIn, social media and content trends and proactively suggest new ideas.
• Follow up on content performance and continuously optimise content approaches.

Video & storytelling concepts

• Develop ideas for video series and storytelling formats.
• Create scripts, interview guides and content briefs.
• Brief and coordinate with the in-house videographer from concept to publication.

• Naturally curious and eager to learn.
• Strong storyteller with excellent English writing skills.
• Able to quickly understand complex topics and turn them into compelling content.
• Comfortable challenging stakeholders to create stronger stories.
• Passionate about LinkedIn, thought leadership and B2B communication.
• Globally oriented, with the ability to adapt messaging across regions and audiences.
• 3–5 years of experience in content marketing, communications, journalism or a similar role.
• Proven experience creating content for LinkedIn and digital channels, with an understanding that success is measured by business impact and audience relevance, not simply likes or reach.
• Experience managing multiple content streams and stakeholders simultaneously.
• Experience in journalism, editorial work or PR is a strong plus.
• French is a plus.
• WeChat experience is a plus.

• A creative position within a dynamic and successful logistics company where everyone can flourish and take initiative.
• A hands-on culture with quick, pragmatic decision-making.
• An international role with close collaboration across Europe, the US and Asia.
• A varied role with room for ownership, new ideas and professional growth.